The guide to masculine elegance

This is a different fashion magazine.
Less fashion, more concerning. Less superficial, more exciting.
Built like a real guide, both educational and fun, it will identify the style trends of the year.
It will help men that are interested in fashion, to dress on a daily basis, without ever becoming fashion victims.

Highlights:
- Auction legend Aurel Bass
- How to wear: Longsleeve shirts
- Massimo Osti feature
- Metal framed sunglasses

After launching their first edition in autumn 2018, the heads behind l'étiquette, Gauthier Borsarello and Marc Beauge finally decided to publish their bi-annual magazine also in English.

Convince yourself and be assured: The topic of watches is never too short!